Starting with ‘War of the Spark’
Wizards of the Coast revealed in a Magic: The Gathering website blog that, beginning with April’s War of the Spark products, the manufacturer will no long be giving Magic products Manufacturer’s Suggested Retail Prices (MSRPs).
WOTC stated that this change will streamline communications about new products. Since MSRPs are not used in many parts of the world, as it is seen as a form of price fixing, WOTC thinks it has led to confusion among the game’s global player base. WOTC believes elimination of MSRP will help them communicate better to their players and the places they shop.
Other collectible card game producers, such as Bushiroad (Cardfight!! Vanguard, Future Card Buddyfight, Weiss Schwarz), do not list MSRPs on their products.
WOTC announced last fall a direct relationship with Amazon and plans to institute similar relationships with the online stores for Walmart and Target (see “WotC Opening Direct Relationships with Online Giants”). The company also shuttered its Direct Sales Program to retailers last summer (see “Wizards of the Coast Ends Direct Sales”).
Original article published by ICv2.